Meta 的 USDC 试点展示了稳定币如何获得数十亿美元的创作者支出

Libra launched in 2019, rebranded to Diem, and sold its blockchain assets to Silvergate Bank in 2022, three years of work that ended when regulators pushed back, and bank partners withdrew. On Apr. 29, Meta announced USDC payouts to eligible creators through compatible crypto wallets on Solana and Polygon, starting with selected creators in Colombia and the Philippines. Meta is plugging creator payouts into dollar-stable rails that Stripe, Circle , and others have spent years building. The current rollout asks eligible creators to connect a compatible wallet and receive USDC directly from Meta's creator payout system. Goldman Sachs pegged the creator economy at roughly $250 billion in 2023 and projected it could reach $480 billion by 2027, spanning roughly 50 million creators whose income flows from brand deals, platform ad revenue shares, subscriptions, tips, and direct payments. Goldman found that brand deals account for about 70% of creators' revenue, meaning most creator income flows through business-to-creator payment pipelines. A 10% slice of a $250 billion creator economy represents $25 billion annually, roughly $2.1 billion per month, flowing over stablecoin rails. By 2027, 10% of Goldman's projected $480 billion market puts that figure at $48 billion annually, or $4 billion per month. These TAM scenarios are pegged to the broader creator economy's total payment flow and calibrate the scale of what this pilot could open up at modest penetration rates. Meta launched USDC payouts for selected creators in Colombia and the Philippines on Apr. 29, four years after selling its Libra/Diem blockchain assets to Silvergate. According to a BIS report, payment-related stablecoin flows in 2025 reached roughly $390 billion . The amount is distinct from the $35 trillion in total on-chain stablecoin volumes, most of which are for trading and settlement. A $25 billion to $48 billion annual creator economy flow would equal between 6.4% and 12.3% of all current real economy st